The SHIFT Code™ — Affiliate Programme

Refer once.
Earn forever.

The Site Journal is a daily mental fitness app built for construction workers. If you know construction companies, site managers or HSEQ leads — your introduction earns you 20% lifetime revenue share. No cap. No expiry. No selling.

Apply to become an affiliate How it works
Your affiliate rate
20%
lifetime revenue share — every renewal, every year
Founding licence — up to 50 workers
£199/yr
Foundation — up to 50 workers
£300/yr
Standard — 51–150 workers
£700/yr
Advanced — 151–350 workers
£1,300/yr
Refer 5 companies at founding price = £995/yr in your account. Every year. From introductions you have already made.
How it works

Four steps. Most of them are mine.

You make an introduction. I do the rest. Your earnings are logged from the moment I receive your referral.

01
You apply
Fill in the form below. Dave will be in touch within 24 hours to confirm your affiliate status and give you everything you need to start referring.
02
You introduce
Copy Dave into an email introducing a construction company or HSEQ contact. One email. That is all. Dave handles the full sales conversation, onboarding and ongoing support.
03
They sign up
Dave sends them their access code, invoice and onsite launch session. Your referral is logged the moment the licence is issued. You do not need to be involved in the sale.
04
You earn
20% of every licence fee. Every year they renew. Paid quarterly by bank transfer. No cap on how many companies you refer. No expiry on your earnings.
The numbers

What this actually looks like in your account.

Every referral compounds. The more companies you bring in, the more arrives without any additional work.

Annual earnings by referral volume
3 companies referred
£597
per year — founding tier
5 companies referred
£995
per year — founding tier
10 companies referred
£1,990
per year — founding tier
Figures based on founding licence at £995/year. Standard tier pays £300/yr per company. Advanced tier pays £700–£1,300/yr per company. Earnings are uncapped and paid quarterly. The larger the workforce you refer, the higher your annual income from that single introduction.
The product you are referring

The Site Journal — what it is.

Before you introduce it to anyone, you need to understand it. Here is the honest version.

Private by design
Entries never leave the worker's phone. Nothing identifiable is ever shared. Workers write honestly because they know nobody is reading.
Works without signal
Installs on any phone in 30 seconds. No app store. No IT approval. Works offline on site. Five questions. Five minutes. Done before the first tool is picked up.
Manager dashboard
The company's HSEQ lead or HR director logs in with the same access code. They see only anonymous aggregate data — engagement rates, SHIFT stage scores, trend lines. Evidence without surveillance.
The SHIFT Code™ framework
Five questions across five stages — State, Habits, Identity, Focus, Transformation. Built over thirty years of clinical practice with thousands of people. Not a wellness app. A daily mental operating system.
3×
Higher suicide rate in construction vs national average
85%
Workers who would not discuss mental health on site
5%
EAP usage rate — the other 95% manage it alone
How to describe it in one sentence
"It is a five-minute daily check-in for construction workers that reaches the people who would never use an EAP."
Built to Break — free for your contacts
As an affiliate you will receive a copy of the Built to Break construction sector report — free to share with any contact as a warm first touchpoint before any product conversation. Email dave@daveheffernan.com to request your copy.
The idea behind the product

The gap nobody is closing.

Most wellbeing investment is designed for people already willing to ask for help. The Site Journal reaches the 95% who never will.

? WHERE THEY ARE PERFORMING WHERE THEY ACTUALLY ARE

The broken line is the performance surface. The dot below is honest state. The gap is the question nobody asks. The Site Journal asks it — privately, daily, before the day takes over.

Who you are referring
Dave
Heffernan
Clinical Hypnotherapist
Author — From Morphine to Match Fit
Keynote Speaker
Thirty years · thousands of people
Creator of The SHIFT Code™
"Construction loses more workers to suicide than to falls from height. We have built extraordinary systems for physical safety. We have built almost nothing for the daily mental state of the people doing the work. The Site Journal is the missing piece."

Homeless at 16. Terminal diagnosis at 40. Came off thirty-six tablets a day including morphine. Thirty years later, The SHIFT Code™ is the framework I extracted from surviving. The authority behind the product is real, verifiable and personal. When you refer The Site Journal you are referring thirty years of clinical work and the most extreme personal terrain imaginable — distilled into five questions that take five minutes a day.

Apply today

Become an affiliate.

Tell Dave a little about yourself and your network. He will be in touch within 24 hours to confirm your affiliate status and send you everything you need to start referring.

No payment required. Dave will confirm your affiliate status within 24 hours. Your unique referral tracking begins the moment your first introduction is made.

Application received.
Dave will be in touch within 24 hours to confirm your affiliate status and send you the Built to Break report for your first contact conversations.

Thank you for being part of this.